In the bag: Luke Donald, Tiger Woods, Phil Mickleson, Paul Casey, Ricky Fowler, Martin Kaymer, “the Big Three”
Tour highlights: Still the undisputed king of golf, Rolex recently announced a 10-year extension to its long-running association with The Open Championship and the R&A
Spike bar: Rolex signed former TAG Heuer ambassador Tiger Woods last autumn, much to the surprise of many observers, but the brand’s faith has been rewarded – Tiger has climbed back up to fourth in the world rankings from a low of 58 last November.
The watch: Day Date II in gold, £23,300 www.rolex.com
In the bag: Greg Norman, Sergio Garcia, Davis Love III, PGA of America
Tour highlights: Omega is title sponsor of the European Masters at Crans-Montana in Switzerland and the Dubai Desert Classic. In 2011, it became the official timekeeper and partner of the PGA of America.
Spike bar: In September Omega will sponsor the Ryder Cup for the first time, at Chicago’s Medinah Country Club where you can expect to see USA team captain Davis Love III sporting Omega’s new Captain’s Watch.
The watch: Seamaster Aqua Terra Chronometer “PGA” £3,490 www.omegawatches.com
In the bag: Rory McIlroy, Lee Westwood, Darren Clarke, Graeme McDowell, Ian Poulter
Tour highlights: It seems AP has it sights set on Rolex’s golf crown, with McIlroy leading the charge.
Spike bar: If you had a dry eye with which to watch Darren Clarke’s Open win last year, you may have noticed the Royal Oak titanium prototype watch he sported as he sobbed through interviews. AP will be looking for more success from McIlroy et al.
The watch: Royal Oak Offshore Arnold Schwarzenegger The Legacy (favoured by Lee Westwood). £34,070 www.audemarspiguet.com