Olympic Media Buzz LONDON 2012 PARTNERS

IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 4 January to Wednesday 11 January.

Cadbury has created great online coverage this week with its 30 second “Let the Goo Games begin” advert created by the agency Fallon. This campaign has gone down particularly well with Twitter users.

The ad features Creme Eggs in a mock Olympics opening ceremony and will be one of five adverts to be played in the run up to the Olympics this summer. Cadbury is the official treat provider of the 2012 Olympic and Paralympic Games.

The campaign will have integration with the usual social networks and will feature the ability for fans to take part in digital games on Facebook.