IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 28 December to Wednesday 4 January.
Again we see BMW with a strong position in the online buzz ranking, this time for widespread debate around the announcement that they are to ship 4,000 brand-new luxury vehicles from Germany.
Another media success was widespread tweets for Adidas thanks to a retweet competition where users could win a free Adidas messenger bag organised by @USAGym – the official Twitter account for the National Governing Body of Gymnastics in the US, which boasts over 18,000 followers.
Coca-Cola also saw good coverage from a video featuring pop band The Wanted giving teenagers the chance to carry the Olympic torch.