IN ASSOCIATION with Repskan, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 12 October to Wednesday 19 October.
BT break-out analysis:
Dow is still strongly positioned at number one due to the wide-spread media about the link with Union Carbide and the Bhopal disaster, with various campaign groups organising structured campaigns against their sponsorship.
BT, a regular in the top 10 brands has much more positive areas of mentions. This includes discussion about announcements of London 2012 ambassadors and a guide to London 2012 published by BT (www.globalservices.bt.com/static/assets/2012brochure).
BT storytellers – a scheme where 100 people from across the UK tell their stories about the London 2012 Olympic and Paralympic Games – is another area of increased mentions as the company gears up for 2012. These stories are published in various forms with visibility especially strong on online video platforms. More information on these can be found through BT’s official Olympics website: www.btlondon2012.co.uk