Olympic Media Buzz LONDON 2012 PARTNERS

IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 23 November to Wednesday 30 November.

Criticism of Dow from the likes of Ken Livingstone has brought it up the rankings for all the wrong reasons. Meanwhile, Adidas has picked up strong positive mentions over the past week. There has been a warm reception of the news that Adidas has extended its sponsorship deal with the British Olympic Association beyond London 2012 until Rio 2016 and also for the launch of an exclusive edition of trainers to raise funds for British athletes. There has also been strongly positive mention regarding the Olympic Volunteer uniforms which will be manufactured by Adidas partly due to the fact that the uniforms are to be made from recycled fabric but also just because volunteers are excited to receive them; all boding well for Adidas in the run up to the Olympics.