IN ASSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 25 July to Wednesday 1 August.
The second week of the Olympics has already begun, and the media buzz has naturally focused on the event itself. Total online mentions of sponsor brands has fallen by half. Nevertheless, EDF has moved up our ranking, mainly due to the information it released on how much energy the Games are consuming. Its TV advertising was also well-received and got plenty of positive comment on Twitter.