IN ASSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 18 July to Wednesday 25 July.

Cisco has been gaining plenty of attention this week, both in traditional media and online channels. The Register, its partnership with Schneider Electric, won particular notice, as did the Cisco House at the Olympic Park. As the Games’s official network and infrastructure sponsor, the firm has released a guide to the numbers behind its involvement. Among other figures, Cisco revealed that it conducted 200,000 hours of network testing.