IN ASSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 27 June to Wednesday 4 July.
Coca-Cola has maintained its high position in the rankings, and has recently launched its largest Olympic-themed marketing effort in its 84-year history of supporting the Games. But along with McDonald’s, Coca-Cola has also received attention for less positive reasons. The International Olympic Committee has come under pressure from the London Assembly to ban sponsors that produce high calorie food and drinks.