IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week-by-week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 2 November to Wednesday 9 November.
Coca-Cola has regained the higher ground this week thanks to well received announcements that they plan to recycle all the plastic bottles from the London 2012 Olympic and Paralympic games. They estimate that they will recycle 80m plastic bottles during the course of the Games as part of their pledge to help deliver world’s most sustainable games. This news was picked up by various influential newspapers and environmental sources and spread through social media, gaining a strong interest in people interested in environmental or sustainability issues. It accounted for approximately 27 per cent of all Coca-Cola’s Olympic related mentions.