IN ASSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 18 April to Wednesday 25 April.

Samsung has done well in our rankings, more or less since day one. At the moment it has several campaigns that are helping to drive online conversation around its brand. The company has recently launched its Olympic Genome Project, through a game called How Olympic Are You?. The idea is to use Facebook to discover how people are connected to the Olympics through their similarities with athletes. Samsung also has its Global Bloggers campaign which, via a competition, enables people to become video bloggers and report their experience of “exploring London” during the Olympic Games.