IN ASSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 4 March to Wednesday 11 April.

McDonald’s has leapt up the rankings this week, with many on Twitter talking about its Olympic sponsorship. Some mentions have been negative, but there has also been significant discussion about the McDonald’s “Games Maker” training and other aspects of McDonald’s Olympic sponsorship. In other news, BP has been the victim of a publicity stunt. A campaign group created its own version of the London 2012 site and posted a story stating that BP had been dropped as a sustainability partner. This “news” was widely reported and discussed. Many people were still seemingly under the impression that it was true over a day after the event.