OLYMPIC MEDIA BUZZ LONDON 2012 PARTNERS

IN ASSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 28 March to Wednesday 4 April.

British Airways has had a bumper Olympic news week, with a set of stories that have been well-reported in traditional and social media alike. The first of nine aircraft with special “Dove” liveries was unveiled by artist Tracey Emin and the British designer Pascal Anson. British Airways has also announced that long-haul flights will have new menus, inspired by earlier examples going back to the last time London held the Olympics in 1948. A short film about a carpenter working at the Velodrome will also be premiered on flights.