IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 2 November to Wednesday 9 November.
Due to the announcement of the route of the 70-day torch relay, mentions about the Olympics spiked to over 10,000 mentions on 8 November.
The main torch relay sponsors dominated the discussion but some of the other sponsors picked up share of voice through discussion stimulated by the torch relay.
With a story gaining strong local interest there was a significant number of mentions in the regional newspapers and on Twitter.