IN ASSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 14 March to Wednesday 21 March.
Adidas has seen media attention on the conditions of its suppliers’ workers subside over the past couple of weeks, and discussion has generally returned to positive stories about its Olympic sponsorship.
As a clothing brand, a major event was the launch of Team GB’s Olympic kit. Tweets from @TeamGB, @adidasUK and @UKA_athletics to their combined 78,000 followers caused hundreds of retweets. Subsequent discussion about the Olympic kit launch helped to push Adidas up the rankings this week.