SSOCIATION with Repskan.com, City A.M. is measuring the relative Olympic media buzz around the London 2012 Olympic and Paralympic Games partners, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 7 March to Wednesday 14 March.
News that Coca-Cola is considering acquiring the post-Games naming rights to the Olympic Park velodrome, that Mark Ronson is discussing recording a new song with Katy B for Coca-Cola’s global ad campaign and that, apparently for the Olympics, Coca-Cola may be putting a miniature plastic representation of Jessie J’s distinctive hairstyle on top of their bottles have all helped push Coca-Cola up in the online buzz rankings this week. On top of that, more local events have been boosting its online presence. For example, a Coca-Cola branded “happiness machine” in Belgium had people dancing to receive gifts as part of its “move to the beat” campaign.