IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 22 February to Wednesday 29 February.
This week, Coca Cola launched its Olympic marketing campaign. This was itself a news story and was widely covered by national news sources, topical sites and blogs, and shared heavily through Twitter and social networks.
The campaign, created by SomeSuch & Co, features athletes moving to music created by Mark Ronson, who used the sounds of Olympic competitors. It will be followed up with a 60 minute documentary tracking Ronson’s journey to record the athletes’ sounds. We expect the campaign to have a lasting effect and push Coca-Cola higher in the rankings over the coming weeks.