IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The quarterly leaderboard, right, shows their position based on aggregate ranking from Wednesday 28 October 2011 to Wednesday 25 January 2012.
As a global brand, Samsung gains widespread coverage and has been able to capitalise on buzz linking it and its products to the Olympics. In particular, it has generated attention through the launch of its exclusive Olympic smartphone and continued interest in its partnership with another high-performing sponsor, Visa. As the opening ceremony of the London Games draws nearer, Olympic buzz around the sponsors will grow. The sponsors that top these rankings will be those with campaigns or products that best capture the imagination and sense of humour of the global internet audience.