Olympic Media Buzz LONDON 2012 PARTNERS

IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 11 January to Wednesday 18 January.

British Airways has seen a surge in Olympic-related media activity with the announcement that it is about to change the livery of its aeroplanes to include a design of a dove. The design, by Pascal Anson, was developed and created under the guidance of Tracey Emin. British Airways is taking advantage of its Olympic sponsorship to build goodwill within the travel industry by offering agents the chance to win tickets to the Olympics. With agents only needing to make a BA booking to enter the competition, it is a strategy that could potentially provide a direct return and recoup some of the money spent on sponsorship.