Olympic Media Buzz LONDON 2012 PARTNERS

IN ASSOCIATION with www.Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking on media mentions over the past week, in this case from Wednesday 19 October- Wednesday 26 October.

Panasonic has leapt five places up the ranking this week, thanks to a number of activities catching the media gaze. 3D technology from the Smart Viera range is being promoted as the best stage on which to watch the 2012 Games. Panasonic is also the presenting partner of Film Nation: Shorts, a competition encouraging young people to create films that celebrate sport and the spirit of the London 2012 Olympic and Paralympic Games. In partnership with the London organising committee for the Games, LOCOG, and the UK Film Council, Panasonic is helping to provide UK-wide film workshops. filmnation.org.uk