CHINESE firms hoping to float in London should appoint English-speaking non-executive directors (Neds) to drum up investor interest, a survey revealed today.
Around half of the respondents polled indicated that a Chinese firm should have a strong board and experienced English-speaking Neds if it was mulling a London listing to attract City money.
Corporate governance was also seen as more important than investment performance as the criteria for picking a Chinese company, with transparency the least important.
The survey, conducted by Abchurch, polled 50 City fund managers, advisors and Neds.
The respondents also said London should help educate Chinese executives more in the culture of the City and how it operates to boost the chances of a successful Chinese float in London.