NOKIA and other established handset makers are quickly losing global market share to a push by Chinese no-brand vendors into emerging markets, research firm Gartner said.
Surging growth of no-brand manufacturers coupled with growing smartphone sales boosted third-quarter mobile phone sales 35 per cent, Gartner said yesterday. But Nokia saw its marketshare slip from 44.6 per cent to 36.6 per cent in the period.
No-brand manufacturers, mostly small Chinese firms, have this year quickly expanded their reach outside China into Africa, India, Latin America and Russia.
These manufacturers, who sell in total roughly as many phones as Nokia, will soon focus on smartphones, using Mediatek’s new Android chipset, Gartner said.