Nissan boss: carmakers are under pressure

City A.M. Reporter
THE STRONG yen and ongoing debt crisis in Europe will force Nissan Motors and Renault to operate in “crisis mode” in two of the world’s major auto markets, their chief executive said yesterday.

“Over [a] period of five to 10 years, I have no doubt that the lack of restructuring in Europe, particularly for those carmakers who need it, is going to be a drag on their potential strategy in the future,” chief executive Carlos Ghosn told car dealers ahead of the New York Auto Show. He also said that the strength of the yen continues to put Nissan at a disadvantage.

While Ghosn was cautious about markets in Japan and Europe, Nissan continues to make gains in America. US data released yesterday showed a 12.5 per cent increase in sales for March.

Additionally, carmakers overall are earning more profit per vehicle. Incentives continued to trend downward last month while the average transaction price per new vehicle rose, said.