Nintendo slides as markets stay unimpressed by 3DS

City A.M. Reporter
NINTENDO’S attempt to rescue its failed 3DS handheld games gadget yesterday failed to dispel market gloom, triggering a share slide and stoking deep worries for an iconic brand desperate to win back users.

President Satoru Iwata yesterday introduced what he said was an unprecedented range of games, aimed at attracting everyone from hardcore gamers to fashion-conscious girls and fans of the long-running Mario series.

The Japanese company also announced on its website a new 1,500 yen (£12) slidepad accessory needed for certain games.

But analysts and investors dismissed the line-up as lacklustre and largely irrelevant in the face of cheap or free games played on the likes of Apple’s iPhone and iPad and Google-powered Android devices.