Newspapers to reward loyalty

THE TIMES and The Sunday Times yesterday unveiled plans to launch a membership scheme that will give readers access to exclusive events, offers, gifts and rewards.

Times+, which will be open to all for £50 but free to the papers’ subscribers, will offer a new revenue stream and help broaden its readership base. It follows the successful launch last year of Culture+ – an arts and entertainment loyalty programme, which now has over 9,000 members – and comes as parent-company News International prepares to charge for online content.