NEWS International says the number of readers paying for its digital Times and Sunday Times products has risen 60 per cent in the last four months.
The total now stands at 79,000 digital readers for both titles – up from 50,000 in October.
However, they come as print sales have decreased sharply, with the Times circulation falling 12 per cent in the past year.
However, News Corp says the figures mean the total paid readership for the Times has risen three per cent and says it expects the paid Sunday Times readership to grow year-on-year in 2011.
Numis analyst Lorna Tilbian told City A.M. the figures “sound very positive”. She said: “It’s early days but this sounds like a positive start.”