Newer models aid Jaguar Land Rover UK sales

City A.M. Reporter
JAGUAR Land Rover has enjoyed a record year for UK car sales and is gearing up for new launches in 2013.

The firm yesterday said UK sales rose 19.7 per cent to 68,586 vehicles last year.

The Land Rover brand posted its best-ever year in the UK, selling 54,480 vehicles, up 25 per cent on the previous year.

The off-road marque now commands a 27 per cent share of the market.

The figures were the first to include a full year’s sales for the new Range Rover Evoque, which sold 18,119 units.

Registrations of the luxury Jaguar brand increased 2.4 per cent to 14,105 vehicles, despite “increasingly competitive market conditions”, the company said.

This total was helped by a 10 per cent rise in sales of the revised Jaguar XF saloon, which the firm said was beating rival models such as the Mercedes Benz E-Class and the Audi A6 when it comes to sales volumes.

“It’s a positive 2013 outlook for Jaguar in the UK with a full year of XF Sportbrake sales, the launch of the XFR-S saloon and the highly anticipated F-Type two-seater sports car,” JLR said in a statement.

UK managing director Jeremy Hicks added: “Our product portfolio is becoming stronger each year as we respond to the needs of the market and introduce additional derivatives and engine options as well as all-new vehicles.”

JLR, which was rescued by India’s Tata Motors in 2008, has become an earnings driver for its parent firm.

The company is due to post global sales figures next week.

•Swedish car maker Volvo, owned by Chinese group Geely, said yesterday its sales fell 6.1 per cent last year, including double digit drops in China and Sweden and a small rise in the United States, and expected a tough 2013. European sales fell 10 per cent.