The new Casio Edifice is right on time

FORMULA 1 drivers have never shied away from lending their faces to major watch campaigns and now Casio has launched a watch it says is inspired by the workings of a formula 1 car.

The official racing partner to team Red Bull has created a limited edition of its EQW-A111ORB, incorporating the distinctive blue and red team colours as well as the firm’s logo.

Shigenori Itoh, chairman and chief executive of Casio America, said: “We recognized that Red Bull Racing's fast-paced, energetic culture and drive to succeed were the perfect elements for the inspiration and development of our newest Edifice timepiece.

“Casio has been an Official Partner of Red Bull Racing since 2009 and we look forward to collaborating on additional timepieces in the future that continue to evoke a sense of velocity and motorsports energy."

The solar powered watch has a power saving function allows the it to power down when not exposed to light for a certain period of time, as well as 100m water resistance, countdown timer, daily alarm, tachymeter, and world time for 29 cities. It also tells the correct time down to a 1/20th of a second and the built in stopwatch records up to ten different lap times, memorising your personal best.