New boss Cook says he will not change the firm

Steve Dinneen
Follow Steve
NEW Apple boss Tim Cook last night promised his tenure will continue the legacy of Steve Jobs.

In his first action as chief executive he told employees: “I want you to be confident that Apple is not going to change.

“I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that – it is in our DNA. We are going to continue to make the best products in the world.”

He heaped praise on Jobs, who was forced to step aside for health reasons, saying “Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our chairman.

“It’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.”

Meanwhile, analysts were yesterday speculating that if Apple falters under Cook’s leadership, Korean giant Samsung is the most likely to benefit. Samsung has already punished Sony in its core TV markey and has made significant in-roads into the smartphone and tablet markets.

Samsung jumped 2.4 per cent after Jobs’ announcement.