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Net-A-Porter is snapped up in £350m Swiss deal

SHOPPING website Net-A-Porter was yesterday sold to Swiss luxury brands group Richemont in a deal valuing the business at £350m

The company, founded by ex-Tatler fashion editor Natalie Massenet, was set up in a small studio in Chelsea a decade ago and now turns over £120m and employs 600 people.

Massenet, said she was “very, very happy, delighted and proud”.

She added: “I was looking to buy some Chloe jeans and I logged on to the internet and looked for something like Net-A-Porter and blindly assumed it existed because of how brilliantly companies like Amazon were revolutionising service.

“I thought what better way to give the best service to clients than actually delivering to the door. That was the eureka moment.” Net-A-Porter features collections from 300 of the world’s top designers including Alexander McQueen, Jimmy Choo and Stella McCartney.