Nationwide customers most loyal

Nationwide attracts the greatest loyalty of any bank account provider, according to figures released yesterday. Out of all institutions offering current accounts, Nationwide enjoyed the highest fraction of its customers investing in one of its ISAs – 30 per cent. By contrast, 25 per cent of Lloyds customers chose a Lloyds Isa, putting it in second. And just 11 per cent of those banking with the Co-op, which placed last, invested in an Isa there.