N Brown makes strong start to year as it boosts online presence

 
Kasmira Jefford
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N BROWN, the online and home shopping retailer, said yesterday its major brands, including the Freddie Flintoff-fronted Jacamo, had helped to increase overall revenues in the first 17 weeks of the year.

Total group sales increased by eight per cent in the period to 29 June, while sales at stores open for at least a year rose by 7.8 per cent.

Chairman Andrew Higginson told shareholders at the annual general meeting yesterday that all of its major brands, stores, online and overseas business performed well, with homewear products enjoying the fastest growth.

“Ladieswear revenue has recovered as the weather has improved, and we continue to see strong growth from menswear and footwear,” he said.

The group has been reducing the number of brochures mailed to shopping and investing more in its online platform, which it said now accounts for 56 per cent of total home shopping revenue.

Marisota – its womenswear label for customers over the age of 50 – and its younger menswear brand Jacomo have been launched online in the US joining Simply Be and Figleaves.

Angela Spindler, the former boss of the Original Factory Shop, joined on Monday as chief executive, replacing Alan White who will retire in October after almost 30 years with the firm.