MULBERRY AIMS TO BE BIG IN JAPAN WITH A RAFT OF NEW OPENINGS

MULBERRY has clinched a distribution deal that will see its products sold in Japanese department stores and flagship shops opened in Tokyo and Osaka. The company said yesterday it had agreed a deal with a joint venture owned by Club 21 and Mammina, a unit of Japanese department store chain Isetan Mitsukoshi Holdings. The 10-year deal anticipates the opening of multiple department store “shop in shops” within the IMH network as well as new flagship stores in Tokyo and Osaka in due course. Mulberry said in June it expected overseas sales to overtake those in its home market in two years. The firm said it had also agreed with Club 21 to extend its existing distribution deal for South East Asia to 2021. This deal covers the distribution of Mulberry products into China, Singapore, Malaysia, Taiwan, Indonesia, Thailand, the Philippines, Vietnam and Australia. It will see flagship stores open in Singapore, Hong Kong, Shanghai and Beijing as well as further openings in the other countries.