The return to France is part of a new international strategy aimed at a handful of countries. Goods will be priced around 10 per cent higher than in the UK.
The opening came as Kate Bostock, the head of its clothing and homeware business, refused to deny that she was in talks to take a senior job at online retailer ASOS.
“I’m obviously very disappointed about the piece that’s in the press today. I’m here in Paris with the team, I’m so proud of this business and this store,” she said when questioned.