Morrisons reveals worsening pre-Christmas sales

Supermarket Morrisons posted declining sales in the run-up to Christmas this morning, as it admitted its sales were “disappointing”.

Over the six weeks to 30 December, total sales excluding fuel were down by 0.5 per cent. Like for like sales suffered a larger drop, down by 2.5 per cent over the period, the retailer said in a trading update.

“In a difficult market our sales performance was lower than anticipated, but we have a strong business and significant opportunities to advance our strategy, as we accelerate our multi-channel offer,” chief executive Dalton Philips said this morning.

Morrisons added that 2013 would continue to be challenging.