More than half of UK now social media converts

MORE than half of the UK’s adults are now using services such as Twitter and Facebook, with Brits among the most active social networkers in Europe.

Figures published by the Office for National Statistics (ONS) yesterday revealed that 57 per cent of Brits above the age of 16 have used social media services in the last three months. The last time the ONS surveyed internet use, at the end of February, 48 per cent of adults used social media.

The UK is the second-most active country in Europe in terms of logging on to social networks, ranking behind only the Netherlands and well above the EU average of 40 per cent.

Predictably, the data showed that young adults are by far the most active users of Facebook and Twitter, with 90 per cent of Brits aged between 16 and 24 using the services. However, yesterday’s figures also revealed a huge increase in older citizens using social media. One in five aged between 65 and 74 use the services, compared to one in 10 in February.

The ONS’s figures also highlighted the rapid rise of social networking on smartphones.

The figures said that 36 per cent of people between 16 and 74 – or almost two thirds of social media users – were using mobile devices such as smartphones or games consoles to access the services.