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MONEYSUPERMARKET.COM SEES REVENUES RISE AFTER ADVERTISING CAMPAIGN BOOST

PRICE comparison website Moneysupermarket.com said trading bounced back after a slow January, putting internet revenue for the first quarter about six per cent ahead and keeping it on track for the year.

“Moneysupermarket has had a solid first quarter, returning to revenue growth and we are now beginning to see the impact of the work we commenced in the second half of 2009 when we invested in both our product offering and our marketing”, chief executive Peter Plumb said in a statement on yesterday.

The website, which is advertised by actor and comedian Omid Djalili, said financial-product revenue increased by about seven per cent year-on-year, helped by better availability of credit.

However, other banking products, particularly savings, were down as interest rates remained low throughout the period.

Sales of travel products were about 18 per cent lower in a difficult market, it said, but insurance revenue was up ten per cent, helped by increased advertising and an improved site design.