Mirror gets boost from the News of the World closure

Steve Dinneen
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Trinity Mirror expects to profit from the turmoil at its rival News International, with its Sunday circulations rising following the closure of the News of the World.

The publisher of the popular Daily Mirror and Sunday Mirror tabloids said its revenue for the last four months is in line with the same period in 2010, adding it has seen an improvement in the rate of decline of ad sales.

At the nationals, ad sales fell 10 per cent, compared with 15 per cent in the first half. Circulation increased by the same amount.

At the regional titles, advertising revenues fell by seven per cent, compared with nine per cent in the first half. Circulation in the division rose three per cent.