Middleton effect means sales sparkle for Boodles

BOODLES, the luxury jeweller beloved by Kate and Pippa Middleton, could be set for a global push after seeing annual profits soar by more than a quarter, City A.M. can reveal.

Pre-tax profits rose 25.5 per cent to £4.71m for the year to 28 February, according to the accounts of Boodle & Dunthorne, which were filed last week. Turnover rose 13.8 per cent to £41.9m and the report also hints at a strategy to boost global sales.

“During the year the company made sales to overseas clients around the world of £8.359m (up from £7.822m in 2010)) which the directors feel illustrates an increased international interest in the brand. The directors consider the company to be well-placed to take advantage of opportunities arising in the future.”

The firm’s high-end jewellery sells for hundreds of thousands of pounds an item, although it also provides a range at more affordable prices.

In recent years both Middleton sisters have been spotted at the Boodles Boxing Ball, an annual event at which pugilists compete for charity.

The firm is known for its long-serving staff, which its controlling Wainwright family ascribe to their efforts to run the business in a Christian and ethical manner.