The tech giant’s chief marketing officer, Tami Reller, yesterday announced that Windows 8 will be upgraded later this year, as “an opportunity for us to respond to the customer feedback that we’ve been closely listening to since the launch of Windows 8”. Since its launch last October, the redesigned software – designed to work on tablets as well as PCs – has failed to capture the imagination of many consumers, and has been derided as confusing and frustrating.
The software has also seemingly failed to boost the PC market, which declined by 14 per cent on an annual basis in the first quarter of the year.
Reller moved to dispel suggestions that Windows 8 had not been a success, announcing that 100m licences for the software had been sold. This is roughly on a par with the previous Windows 7 software, although figures for licences do not always equate to actual sales.