MICROSOFT launched its biggest internal restructuring in five years to unify development of its products including Windows, across an increasingly wide spectrum of ways to use them, from mobile devices to the cloud.
The company is trying to address a lack of innovation within the $74bn annual revenue organisation.
The flagship Windows operating system, developed separately for PCs and mobile devices, will now be folded into one group, for instance.
Chief executive Steve Ballmer is trying to bring products to the market faster, and wants to entice people to use Microsoft products, like Word and Office, on a variety of devices besides personal computers. “We are rallying behind a single strategy as one company – not a collection of divisional strategies,” Ballmer said in a memo to staff.
City A.M. Reporter