Majestic drops minimum purchase

Wine warehouse operator Majestic Wine said yesterday it had reduced its minimum in-store purchase to six bottles rather than twelve, after having been hit by lower levels of demand from consumers in the credit crunch. The Aim-listed firm saw its underlying profits fall by 22.5 per cent over the year to March to £12.7m. Majestic said in a statement that the six bottle minimum purchase had been trialled in selected stores over the past year with very positive feedback, adding: “Reducing the minimum purchase makes Majestic even more accessible to both current and new customers.”