Magners sales fall as C&C battles against weak market for cider

City A.M. Reporter
CIDER group C&C said yesterday sales of its star brand Magners had fallen for the first time in a decade, as it hailed strong sales of Tennent’s lager for propping up its core brands.

Profits at the company rose 2.4 per cent to €113.9m on revenues 0.8 per cent lower at €476.9m, as Magners volumes fell almost 14 per cent with sporting events such as the Olympic Games failing to lift sales.

Overall, cider volumes fell by two per cent – their first decline in a decade – as poor UK weather depressed consumption in the market’s key summer months.

Strong sales of Tennent’s helped boost international sales, while UK lager sales fell by 5.9 per cent.

“While it has not been an easy year for our core cider brands, with poor weather and increased competition, particularly in the UK, the second half did bring some trading stability in Ireland,” said chief executive Stephen Glancey.