Luxury rifle maker loses its aim

William & Son, the Mayfair jeweller and gunsmith founded by William Asprey of the eponymous jewellery dynasty, sunk into the red in the year to March 2012. The luxury goods firm made a £421,563 loss before tax compared with a £23.6m profit in 2011, filings on Companies House show. A spokesperson said the loss “was generated by a subsidiary company”. Group sales also fell from £58.1m to £9.3m.