Luella stops trading after backer withdraws funds

BRITISH fashion label Luella, whose fans include Cheryl Cole and Lily Allen, has ceased trading after its backers pulled out.<br /><br />Singapore-based retail group Club 21 pulled the plug on the brand yesterday following the collapse of one of designer Luella Bartley&rsquo;s main producers in Italy last month.<br /><br />Bartley, who is best known for her party dresses and handbags, said: &ldquo;This is a very disappointing situation for everyone involved with the brand.&rdquo;<br /><br />Bartley, who studied at St Martin&rsquo;s college, is understood to be looking for a new investor.<br /><br />&ldquo;I hope that after we have survived this challenging time the Luella girl can have an exciting future ahead of her, whichever incarnation she takes on next,&rdquo; she said. <br /><br />&ldquo;We have a number of options open to us, and are considering these over the coming months.&rdquo;