JUICE CLEANSING isn’t anything new: just about every actor has turned to them to shed pounds for a big role. But this summer, juicing went to a whole new level when group cleansing hit the corporate world (or at least the trendy set on Seventh Avenue and Wall Street) as a new form of corporate bonding.
Now former marketing executive Kara Rosen wants to prove that juicing isn’t just a passing fad or simply a weight loss technique.
After spending the past ten years flying back and forth between Los Angeles and New York working at Condé Nast, Rosen came up with the idea of launching Plenish Cleanse, with the aim of reinventing the de-tox market. If, like me, you tend to steer on the sceptical side when it comes to alleged “quick fixes”, don’t worry: that’s the opposite of what Rosen proscribes.
The five-day program centres on restoring an exhausted body as a short-term way to combat the effects of a hectic lifestyle. The juices are designed “for those who need to reboot their health, want to recover from indulgence or simply those who love the way juices make them feel,” says Rosen.
On the surface, it isn’t that different from the cleansers already on the market. What’s new, though, is the use of a special hydraulic cold press imported from America, which keeps the enzymes in the raw fruit and vegetables intact, rather than the process in other juices that essentially cooks the ingredients, destroying the natural enzymes to extend the shelf life.
Plenish Cleanse doesn’t promise to cure all of your aches and pains but you’ll probably feel refreshed after giving it a go. Prices drop at £80. Visit PlenishCleanse.com for more information.