Off-licence hits back at Games branding rules

OFF-LICENCE chain Oddbins hasn’t so much tweaked the noses of London 2012 chiefs as clamped them in a vice and swung them from a wrecking ball.

In a tongue-in-cheek attack on the strict branding laws designed to protect the Games’ official sponsors, Oddbins have offered a discount to anyone who proves they’ve shunned all of Adidas, BMW, Lloyds TSB, Visa, Samsung, EDF Energy, Coca-Cola and McDonalds.

Thirsty customers sporting Nike trainers and able to produce Vauxhall car keys, an RBS MasterCard, an iPhone, a British Gas bill and a receipt for a Pepsi bought from KFC will qualify for a 30 per cent off their beer and wine.

If that were not enough, they have also created an array of posters for their shop windows declaring: “Celebrate the CENSORED with Oddbins”.

London 2012 chiefs are unlikely to be impressed, although the Capitalist understands that Oddbins is confident its activity is legally watertight.