LG finishes bottom of new phone eco-rating system

Steve Dinneen
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LG received a blow to its struggling smartphone division yesterday as it crashed to the bottom of a new eco-rating ranking list devised by O2.

The rating, which will be marked on points of display in O2 stores, was released after research found 44 per cent of phone users would be influenced by the environmental impact of their handset.

Of these, 12 per cent said environmental impact would heavily influence their habits, meaning the table could hit LG sales hard.

Sony Ericsson topped the league, followed by embattled Nokia.

The highest rated device was Sony Ericsson’s Elm handset, which received a rating of 4.3 out of a possible five. Joint lowest were the Palm Pre Plus and the LG Etna, both on 2.7.

Steve Alder, head of devices at O2, told City A.M.: “Customers are saying they want an overview of the environmental impact of their phones.”