Toy brick maker Lego yesterday announced booming sales figures as its new Harry Potter figures gave the comp-any a boost. The Danish group says 2010 profit before tax rose by 63 per cent to £563m, while sales were up 32 per cent to £1.8bn. It says it is now the fourth?largest toy manufacturer with a global market share of 5.9 per cent.
In the UK sales grew by 48 per cent last year. Marko Ilincic, the UK managing director, said: “Lego UK has enjoyed phenomenal sales over the past year. While it was fantastic to see sustained growth within our classic product lines, we were equally delighted to see our new Lego Harry Potter products further consolidated our market position.”