Sales of Lego increased by 25 per cent in the first half of the year, driven by new products and classic ranges such as Star Wars. The Danish firm said net sales were DKK 7.355bn (£873m) compared with DKK 5.863bn in the same period last year. Operating profit was DKK 2.03bn compared with DKK 1.47bn for the first half of 2010. Lego said sales of its new Ninjago line had beaten expectations and its City and Star Wars toys were still top-sellers. Consumer sales of Lego achieved double-digit growth in nearly all markets, the privately-owned firm said.