LAND Securities has secured 11,000 square feet of restaurant lettings at two of its new Victoria schemes, as the UK property giant pushes ahead with the £2bn regeneration of the area.
The FTSE 100 landlord said Jamie Oliver has agreed to take up 7,700 square feet on the ground and first floor at Kings Gate, a 14-storey luxury residential block being built on Victoria Street.
Kings Gate is part of a wider £350m scheme replacing the former Kingsgate House next to Westminster City Hall, which is expected to be completed in 2015.
The scheme also includes a 190,000 sq ft staggered office block called the Zig Zag Building.
Land Securities also said restaurateur the Quarter Group has taken up 2,800 sq ft on the ground floor of Wellington House, a second residential scheme finished last year.
The Quarter Group, which launched in 2006, currently runs Chelsea Quarter Cafe in the King’s Road and the River Quarter Kitchen in Plantation Wharf, Battersea.
Land Securities’ vast transformation of Victoria consists of 10 buildings, including 62 Buckingham Gate and 123 Victoria Street, an office scheme which is 78 per cent let to tenants including John Lewis, which signed for new offices at the site last week.
Around 600 apartments, 1.8m sq ft of offices and 280,000 sq ft of retail are due to be completed by 2019. The property firm hopes to turn Victoria from a transport hub into a destination in its own right.
The area has already under gone a major shift, with government departments, traditionally the biggest office-users in Victoria moving out and arts, media and technology firms moving in.
David Atcherley-Symes, director of retail leasing, said the latest spate of lettings would turn Victoria from a “functional” environment into a place “where people aspire to live and work”.